Elevate Your Digital Strategy: Narmi’s Marketing Tools for Retention and Growth

At Narmi, we are continuously striving to optimize the user journey from their very first encounter with a financial institution through to achieving primary banking status. We’re excited to announce that driving deposit growth with digital banking users has never been easier with Narmi’s in-house marketing promotion tools. Located within our admin platform, Narmi’s promotions tool allows staff at financial institutions to leverage user insights and strategically promote products that resonate with target segments. Our self-service tool seamlessly connects the dots between the staff and end-user experience to help create lasting growth with Narmi’s platform.

Here’s what to expect:

 Powerful New Self-Service Tools

In Narmi’s admin platform, the promotions tool offers dynamic new promotion types, including banner image and card image promotions, as well as animations and GIFs, that staff users can schedule and edit to run in a user’s digital banking dashboard at any time. Once a promotion’s details and content have been inputted, staff can preview it from the end-user’s perspective and define a target audience using core segments to ensure it lands with the right users. Our flexible solution allows staff to update or edit the content of a promotion at any time, ensuring that teams can seize the momentum of new product offerings and iterate on messaging as needed. 

Digestible User Analytics

Our promotions tool leverages impressions and click-tracking insights to help identify opportunities for growth. Clicking into a promotion shows a snapshot graph of impressions and click tracking analytics over time, with the additional option to download a CSV file, to provide insight into how users are engaging with a live promotion. Our analytics ensure that your admin team has full visibility over your marketing strategy and can make informed decisions on your campaigns.

An Enhanced End-User Experience

Finally, we've expanded where and how end-users interact with promotions on their web or mobile digital banking experience to build successful campaigns. We have expanded the available real-estate for promotions on the digital banking dashboard to ensure that users are viewing promotions in the areas that they are spending the most time. End-users now also have the ability to click into card or banner image promotions and be redirected to a corresponding link configured by the admin team.

Through leveraging customer insights in an intuitive user experience, Narmi’s in-house marketing promotions tools ensures that admin teams can quickly and easily run strategic campaigns that deepen customer relationships, drive deposit growth, and ultimately help achieve banking primacy. 

Check out this quick video to learn more about our Marketing Promotions product.

If you have any questions, or would like to explore how you can take advantage of these new offerings, please contact your Narmi representative.