- DATE:
- AUTHOR:
- The Narmi Team
Maximize Business Deposits with Narmi's Enhanced Omnichannel Solution
At Narmi, we recognize the critical need to drive deposits from every possible channel. That's why we've enhanced our business account solution to deliver a fully omnichannel experience, putting your staff in control. Whether assisting business applicants in-branch, over the phone, or at their place of business, our new staff-facing business application portal is designed to empower your team to act as true financial partners. This innovative tool allows your staff to initiate, consult on, and complete business account opening applications directly from the Admin Platform, ensuring a seamless and efficient process for your staff, and most importantly the business applicants.
Why Did We Build an Extension of Our Business Account Opening Product?
Opening a business account is often a lengthy and complex process, with many points where applicants may abandon the process due to missing documents or not having the necessary information on hand. Through research, we discovered that the average business application requires two visits and takes between 45 minutes to an hour from start to submission. Without a seamless way to hand off applications from staff to applicants, staff members struggle to act as true financial partners, placing the burden on applicants to move the process forward.
What is the Impact the Business Account Opening Omnichannel Capabilities
With this update, staff members are empowered to initiate, collaborate on, and complete business account applications for prospective business members and customers of their financial institutions. With a new, streamlined staff-facing application view, staff can easily assist applicants in the branch, focusing the conversation they’re having on the applicant, rather than the application. This optimized experience enables financial institutions to provide white-glove service, maximize efficiency, and reduce business owners' workload, ultimately driving more business deposits.
Offer high-touch, white-glove service across any channels
To simplify the complexities of business account applications, staff can now pre-fill relevant business data for prospective applicants. The new design displays all necessary sections of the business application simultaneously, with drop-down menus that allow staff to complete the form based on the flow of conversation. This enhanced experience enables staff to take the application process on the road, supporting business applicants and guiding them through each step over the phone, in-person at the branch, or even at their place of business.
Optimize Staff Efficiency
Staff can now manage all aspects of the business application using a single tool. From document uploads and viewing applicant data to monitoring application decisions, all critical details are accessible in a centralized portal within the Admin Platform. Collaboration with applicants is also streamlined—at any stage, staff can send a customized continuation link, making the application handoff seamless and easy for the applicant.
Minimize the amount of work business owners need to do
Our new omnichannel business account opening capabilities help you make the most of every lead with the ability to configure custom flows and pre-select products that businesses are eligible for, making it faster for business applicants to fill out and upload the necessary documents. This helps your FI gain credibility from the very first touch-point and sets the groundwork for long-lasting relationships.
