Personalize Your Account Opening Flow with Personas: Product Recommendations

Personalized experiences are at the core of modern banking, and at Narmi, we understand the importance of getting them right from the first interaction, especially in the account opening experience. Once you've captured an applicant's attention, every moment matters. It's crucial to tailor an application to the applicant's profile and needs, ensuring a seamless process that maximizes completion rates and drives deposits. That's why we're excited to introduce Personas: Product Recommendations—a new feature designed to empower your staff to personalize the account opening flow and enable targeted marketing campaigns that truly resonate with your future users.

What You Can Expect from This Update

Create Demographically-Targeted Personas

Personalization is key to engaging customers and driving conversion rates. With Personas: Product Recommendations, your staff can now create personas based on specific attributes such as age, location, and—coming soon—credit score, all directly within the Admin Platform. These personas enable a more personalized account selection process, ensuring customers are presented with products that best meet their needs.

Your team can manage all aspects of persona creation and campaign setup within a single, streamlined platform. Additionally, the ability to preview the user experience before launching a campaign ensures that everything is perfectly tailored before going live.

Streamlined Campaign Management

We’ve simplified the process of creating and managing targeted marketing campaigns. With an intuitive front-end experience within the Admin Platform, staff can easily configure personas, select relevant products, and generate personalized URLs that direct customers to a customized application experience.

"Our focus was to seamlessly integrate advanced personalization features into the Admin Platform, creating a tool that not only enhances user experience but also streamlines the process for staff. With Personas: Product Recommendations, we’ve made it incredibly efficient for teams to create customized links and product selections, ensuring that tailored campaigns are both easy to manage and impactful." - Hillary Pollak, Lead Product Designer

When a campaign is complete, or a persona is no longer relevant, staff can quickly deactivate it. Reactivating personas is equally straightforward, making the process both flexible and efficient.

Customized Account Opening Experience

To provide a fully customizable account opening experience, Personas can be used in both targeted marketing campaigns and general account opening scenarios.

Staff can generate personalized URLs for specific personas, such as young professionals in a particular geographic area, to use in targeted email campaigns. This flexibility not only saves time but also enhances the effectiveness of your marketing efforts by ensuring the right products reach the right customers. This targeted approach helps customers feel understood and valued, leading to stronger relationships and higher engagement.

Alternatively, personas can be used to customize the account opening process based on the demographic information applicants provide during the initial steps. Products relevant to a specific persona will be automatically populated into the applicant’s selection cart, creating a tailored experience that meets their unique needs.

Check out this quick video to learn more about Personas.

If you have any questions, please don't hesitate to reach out to your Narmi representative.